Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

By A. Chernev, David Gal. 2010

257 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/5dab98006fac1471ca7d29f1033e90c497e13624

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Pierre Chandon
2. Brian Wansink

In General Decision Sciences

1. Brian Wansink
2. Pierre Chandon

In Public Health, Environmental and Occupational Health

1. Pierre Chandon
2. Brian Wansink
3. Norbert Schwarz
4. Jonathon P. Schuldt
5. Aradhna Krishna
6. Lei Vincent Huang
7. Ji Lu
8. A. Chernev

Citations in the corpus

• Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating (2014, background): “Fortunately, this bias can be eliminated if a consumer can be reminded or primed to think about food quantity (not just quality) and when they estimate calories sequentially (Chernev 2011; Chernev & Gal 2010).”
• The “Fair Trade” Effect (2012, unknown): “…Ann Arbor, MI, USA Corresponding Author: Jonathon P. Schuldt, California State University – Northridge, 322 Sierra Tower, 18111 Nordhoff St., Northridge, CA 91330, USA Email: jschuldt@csun.edu associated with ‘‘virtuous’’ foods (Chernev, 2011; Chernev & Gal, 2010; Rozin, Ashmore, & Markwith, 1996).”