Indulgence as Self Reward for Prior Shopping Restraint

By Gita V. Johar, Anirban Mukhopadhyay. 2009

166 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a812b0a8e9f761c6a076294a5d79cb94b7c2de1d

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Citations in the corpus

Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context (2009, unknown): “See Mukhopadhyay and Johar (2009).”
Evidence for two facets of pride in consumption: Findings from luxury brands (2014, unknown): “…than hubristic pride, because it is the former version of pride that leads consumers to believe that they deserve to indulge and reward themselves by spending more on the products they desire (e.g., Blaine & Crocker, 1993; Mukhopadhyay & Johar, 2009; Wilcox et al., 2011; Winterich & Haws, 2011).”
Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption (2017, background): “…we draw on the emerging self-licensing theory (DeWitt Huberts et al., 2012; Khan and Dhar, 2006; Merritt et al., 2010; Miller and Effron, 2010; Mukhopadhyay and Johar, 2009) stating that certain decision contexts lead to indulgent decisions as they offer a justification to give in to…”
Recycling Gone Bad: When the Option to Recycle Increases Resource Consumption (2013, background): “Put differently, the ability to recycle a product may also serve as a way to justify increased consumption (e.g., Mukhopadhyay & Johar, 2009).”
License to sin: Self-licensing as a mechanism underlying hedonic consumption (2012, background): “Most evidence that the presence of reasons or justification cues indeed facilitates indulgent choice comes from consumer research (e.g., Khan & Dhar, 2006; Mukhopadhyay & Johar, 2009).”
What Is Ego Depletion? Toward a Mechanistic Revision of the Resource Model of Self-Control (2012, background): “The second related model comes from research on selflicensing and related phenomena (Kivetz & Simonson, 2002; Mukhopadhyay & Johar, 2009).”
"So cute I could eat it up": : Priming effects of cute products on indulgent consumption (2014, background): “Cute Priming and Self-Reward Focus Prior research has revealed that consumers may indulge as a self-reward (e.g., Khan and Dhar 2006; Kivetz and Simonson 2002; Mick and DeMoss 1990; Mukhopadhyay and Johar 2009).”
The effects of promotions on hedonic versus utilitarian purchases (2017, background): “…mechanisms that allow consumers to justify hedonic consumption, including engaging in virtuous behaviors, exerting effort, and excelling in tasks (Dhar & Simonson, 1999; Khan & Dhar, 2006; Kivetz & Zheng, 2006; Kivetz & Simonson, 2002b; Mukhopadhyay & Johar, 2009; Strahilevitz & Myers, 1998).”
Desire The New Hot Spot in Self-Control Research (2012, background): “…reasoning when the decision’s context and social factors favor consumption (Haws & Poynor, 2008; Hofmann et al., 2012), and when they believe that sufficient progress toward their goal of self-control has been made (Fishbach & Dhar, 2005; Kivetz & Simonson, 2002; Mukhopadhyay & Johar, 2009).”
Like ripples on a pond: behavioral spillovers and their implications for research and policy (2015, background): “…moreover, is a key channel through which the various self-regulation mechanisms based on entitlement and justification take place (De Witt Huberts, Evers, & De Ridder, 2014; Hsee, 1995; Kivetz & Simonson, 2002; Kivetz & Zheng, 2006; Merritt, Effron, & Monin, 2010; Mukhopadhyay & Johar, 2009).”