Measuring Consumer-Based Brand Authenticity

By J. Napoli, S. Dickinson, M. Beverland, F. Farrelly. 2014

710 citations recorded by the source corpus.

How researchers see this paper

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Brand authenticity leads to perceived value and brand trust (2019, background): “…Eggers et al. (2013) Being a pioneer, maintaining product originality, adhering to principles Coary (2013) Quality commitment, sincerity, heritage Napoli et al. (2014) Brand individuality, brand consistency, brand continuity Schallehn et al. (2014) Uniqueness, scarcity, longevity, longitudinal…”
Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “For instance, credibility is a cornerstone dimension of the perception of authenticity (Morhart et al., 2015; Napoli et al., 2014).”
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, neutral): “Although several alternate measures of brand authenticity exist (e.g., Morhart et al. 2015; Napoli et al. 2014), we selected Spiggle et al.”
Brand authenticity: An integrative framework and measurement scale (2013, background): “The current research provides novel insights regarding brand authenticity's nature and highlights its importance for branding theory and practice: First, this research extends recent efforts to measure brand authenticity (e.g., Eggers et al., 2013; Napoli et al., 2014).”