Hyewon Youn

Marketing · 2015–2020

A researcher in the Science corpus: 5 papers; trusts 10 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 68 citations into it; #3,706 of 6,289 by trust here, #4,183 by citations
• Organizational Behavior and Human Resource Management — 44 citations into it
• Sociology and Political Science — 30 citations into it
• Food Science — 27 citations into it; #607 of 1,700 by trust here, #1,291 by citations
• Experimental and Cognitive Psychology — 13 citations into it
• Tourism, Leisure and Hospitality Management — 9 citations into it; #408 of 488 by trust here, #426 by citations
• Plant Science — 8 citations into it; #6,503 of 8,232 by trust here, #7,799 by citations
• Cognitive Neuroscience — 7 citations into it

Whom Hyewon Youn trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. S. Jang
2. Andrew F. Hayes
3. Jong-Hyeong Kim
4. Paul A. Kirschner
5. Jooyeon Ha
6. Anna S. Mattila
7. M. Beverland
8. Seoki Lee
9. L. Levine
10. C. Tsai

Who trusts Hyewon Youn overall

1. Tao Zhang
2. Jong-Hyeong Kim
3. Junyu Chen
4. Hanqun Song
5. Baoliang Hu

Papers from Hyewon Youn's perspective

Ordered by how strongly the researchers Hyewon Youn trusts endorse each paper. Same corpus, a different order for every researcher.

1. Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
2. What to Do on Spring Break? (Psychology Science)
3. The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
4. Cognitive load theory: implications of cognitive load theory on the design of learning
5. Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type
6. Painting with broad strokes: Happiness and the malleability of event memory
7. The amygdala: vigilance and emotion (Molecular Psychiatry)
8. The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention
9. Modeling heterogeneity in consumer preferences for select food safety attributes in China
10. Relational meaning and discrete emotions.

Their papers

• The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image (2020) — 135 citations
• How to Design and Deliver Stories about Tourism Destinations (2017) — 90 citations
• Customer responses to food-related attributes in ethnic restaurants (2017) — 122 citations
• Effects of ingredients, names and stories about food origins on perceived authenticity and purchase intentions (2017) — 142 citations
• Does size matter? Corporate social responsibility and firm performance in the restaurant industry ☆ (2015) — 168 citations