Hanqun Song

Marketing · 2020

A researcher in the Science corpus: 2 papers; trusts 11 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 40 citations into it
• Sociology and Political Science — 28 citations into it
• Organizational Behavior and Human Resource Management — 24 citations into it
• Food Science — 14 citations into it
• Social Psychology — 10 citations into it
• Plant Science — 6 citations into it
• Tourism, Leisure and Hospitality Management — 6 citations into it
• Information Systems and Management — 5 citations into it

Whom Hanqun Song trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Raffaele Filieri
2. Andrew F. Hayes
3. Jong-Hyeong Kim
4. Kristopher J Preacher
5. M. Beverland
6. Chen-Ya Wang
7. Hyewon Youn
8. S. Jang
9. Jennifer L. Aaker

Papers from Hanqun Song's perspective

Ordered by how strongly the researchers Hanqun Song trusts endorse each paper. Same corpus, a different order for every researcher.

1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
2. What makes an online consumer review trustworthy
3. Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
4. What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM
5. Believe it or not: Factors influencing credibility on the Web (J. Assoc. Inf. Sci. Technol.)
6. Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
7. The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
8. Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception (Journal of Consumer Psychology)
9. Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type
10. Modeling heterogeneity in consumer preferences for select food safety attributes in China

Their papers

• The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image (2020) — 135 citations
• The influence of perceived credibility on purchase intention via competence and authenticity (2020) — 103 citations