Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of "green" products

By D. Ewing, Chris T. Allen, Randall L. Ewing. 2012

103 citations recorded by the source corpus.

Subfields: Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/694f8c1527f00508be45db6d967bec251b5f57c2