Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies?

By D. Bromley. 2002

241 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/630660f422b07978b144c10f2b77224770533f3d

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In Strategy and Management

Citations in the corpus

How Does Corporate Reputation Affect Customer Loyalty in a Corporate Crisis (2013, unknown): “Most authors agree that reputation is rooted in the aggregated perceptions of the firm’s stakeholders (Fombrun, 1996; Bromley, 2002; Helm, 2007).”
Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008, background): “…to fulfill its expectations over time (Fombrun & Van Riel, 2003), (b) a collective system of subjective beliefs among members of a social group (Bromley, 1993, 2000, 2002), (c) collective beliefs that exist in the organizational field about a firm’s identity and prominence (Rao, 1994), (d)…”
Linking corporate reputation and shareholder value using the publication of reputation rankings (2011, background): “…possible between taking an overall perspective (Fombrun, 1996), including internal and external stakeholders; a stakeholder group-specific perspective (Bromley, 2002a); an issue-specific perspective, within different groups of stakeholders; and an overall issue-specific perspective (Walker, 2010).”
Reputation in Relationships: Measuring Experiences, Emotions and Behaviors (2005, methodology): “Secondly, the research reported in the empirical part of this paper aims to address Bromley’s (2002) call for more valid and practicable methods of assessment and comparison.”
One reputation or many?: Comparing stakeholders' perceptions of corporate reputation (2007, background): “Reputation is rooted in the aggregated perceptions of the firm's stakeholders ( Bromley, 2002”
Reshoring: a strategic renewal of luxury clothing supply chains (2016, background): “A narrative gives a largely descriptive and sequential account of a particular social phenomenon or case, and hence, the approach requires real-world data to be mapped onto a theoretical framework in order to express it as a substantive argument (Bromley 2002).”
The impact of corporate reputation on brand attitude and purchase intention (2016, background): “Corporate reputation and its outcomes are assessed by consumers’ perceptions or impressions of the company (Bromley 2002; Chun 2005), such as brand awareness (Gaines-Ross 1997), perceptions of the quality (Caruana and Chircop 2000; Chun 2005), attitudes toward the brand (Ahluwalia et al.”
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares (2010, unknown): “any given situation (Bromley 2002; Sandberg 2002).”
An Integrated Model for Organization—Public Relational Outcomes, Organizational Reputation, and Their Antecedents (2007, methodology): “” Third, to measure organization–public reputation, this study used open-ended measure of cognitive representations used in Bromley (1993) and J.”
Student–university relationships and reputation: a study of the links between key factors fostering students’ supportive behavioral intentions towards their university (2009, background): “ Bromley (2000, 2002) suggested that reputation should be conceptualized as a collective phenomenon in society.”
Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions (2009, methodology): “The Fortune survey has been criticized (eg, Bromley, 2002 ; Caruana & Chircop, 2000 ; Fombrun, Gardberg, & Sever, 2000 ; Grunig & Hung, 2002): the operationalization of reputation may be biased by (a) the use of specific samples of the Fortune survey, (b) the concentration of items on financi”
The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty (2007, background): “Whether all types of stakeholders base their perceptions of reputation on the same fundamental set of dimensions or on specifi c expectations is controversial ( Bromley, 2002 ; Fombrun et al ., 2000 ).”
RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation (2011, background): “We therefore avoid some of the problematic issues identifi ed by Bromley (2002) .”
Value Priorities as Combining Core Factors Between CSR and Reputation – A Qualitative Study (2006, background): “Bromley (2002) focuses to criticise on current measurement tools of reputation for their underlying subjective judgements.”