Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares

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Religiosity, halal food consumption, and physical well-being: An extension of the TPB (2021, methodology): “As stated by Chin et al. (2003), PLS can give more accurate estimates of mediating effects by accounting for the error that attenuates the estimated relationships and improves the validation of theories (Helm et al., 2010; Henseler & Chin, 2010).”
Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty (2020, methodology): “In this research, a two-tailed t-test was used because the independent variables may either show a positive or negative effect on the dependent variables (Helm et al., 2010).”
Using Partial Least Squares in Operations Management Research: A Practical Guideline and Summary of Past Research (2012, background): “The literature suggests that PLS is appropriate for testing he magnitude of moderation effects (Helm et al., 2010) and for erforming between-group comparisons (Qureshi and Compeau, 009).”
Trustworthiness in mHealth information services: An assessment of a hierarchical model with mediating and moderating effects using partial least squares (PLS) (2011, methodology): “In estimating the significance of the interaction effect, we used two tailed test because there is a paucity of theoretical support whether trustworthiness enhances or diminishes the association between trust and continuance intentions (Helm et al. 2010).”