Reputation in Relationships: Measuring Experiences, Emotions and Behaviors
By K. Macmillan, Kevin Money, Steven Downing, Carola Hillenbrand. 2005
167 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/0ab5a108ecf9501c3043d26c5c6b1b4da2fa6d8d
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Citations in the corpus
- Educational value: how students choose university: Evidence from an Italian university (2010, background): “As students have perception of both their university and their specific study programme, a favourable perception of reputation is supposed to be positively related to loyalty (Selnes, 1993; Johnson et al., 2001; MacMillan et al., 2005).”
- What Drives Student Loyalty in Universities: An Empirical Model from India (2011, unknown): “The reputation of a firm may be interpreted as the overall perception of a company, what it stands for, what it is associated with, and what may be supposed to get when buying the products or using the services of the company (MacMillan et al., 2005; Schuler, 2004; Weiss et al., 1999).”