RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation

By Leonard J. Ponzi, C. Fombrun, Naomi A. Gardberg. 2011

427 citations recorded by the source corpus.

Subfields: Communication, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b58ff984836cef3e671f0bc4f378a3b0e197b49a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Izaskun Agirre Aramburu
2. Irune Gómez Pescador
3. Richard Lynch
4. Zhongqi Jin
5. Timothy G. Pollock
6. T. Melewar
7. Raza Ali
8. Nadine Gatzert

In Marketing

1. Izaskun Agirre Aramburu
2. Irune Gómez Pescador
3. Yijing Wang
4. Guido Berens
5. Violina P. Rindova
6. Richard Lynch
7. Zhongqi Jin
8. Timothy G. Pollock

In Strategy and Management

1. Timothy G. Pollock
2. Jung Hoon Han
3. Kisha Lashley
4. Izaskun Agirre Aramburu
5. Irune Gómez Pescador
6. Yijing Wang
7. Guido Berens
8. Violina P. Rindova

Citations in the corpus

• Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma (2019, background): “However surveys can also conflate reputation with other constructs if they focus on the less central components of reputation’s sociocognitive content, such as emotion (Ponzi et al., 2011; Raithel & Schwaiger, 2015).”
• The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country (2017, background): “The definition of CR was taken from Ponzi et al. (2011), while loyalty includes only items measuring attitudinal aspects (Garcia de los Salmones et al. 2010; Pérez et al. 2008).”
• The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review (2015, background): “…there is the ‘Reputation Quotient (RQ)’ developed by Fombrun et al. (2000), the ‘RepTrak™ Pulse’ (as an updated/modified version of RQ) developed by Ponzi, Fombrun, and Gardberg (2011), the ‘Customer based Corporate Reputation (CBR) Scale’ from Walsh and Beatty (2007), and the Merco (see…”
• The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance (2015, background): “If the information asymmetry problem is mitigated in this aspect, then the organization will have a favorable reputation among the general public (MacMillan et al. 2002; Ponzi et al. 2011).”