Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

By M. Herzenstein, Steven S. Posavac, J. Josko Brakus. 2007

270 citations recorded by the source corpus.

Subfields: Applied Psychology, Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/4d08a5c05ffcfbe38f33dd6aa8dc9b6d4d20f2c8

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In Applied Psychology

In Information Systems and Management

In Marketing

Citations in the corpus

Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness (2010, background): “…that is manifested by their inclination to guard against errors of commission: they forgo the pursuit of alternatives so as to limit the chances of making mistakes and incurring losses (Crowe and Higgins 1997; Herzenstein, Posavac, and Brakus 2007; Levine et al. 2000; Liberman et al. 1999).”
Regulatory focus as a psychological micro-foundation of leaders' exploration and exploitation activities (2015, background): “Within the management subfields, marketing in particular has embraced this construct; the vast majority of regulatory focus articles have been published on this subject (e.g., Herzenstein, Posavac, & Brakus, 2007; Kees, Burton, & Tangari, 2010; Wang & Lee, 2006).”
The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model (2013, background): “…1944–7175 (online) DOI: 10.2753/MTP1069-6679210302 As new product development becomes more costly, product life cycles get shorter, competition becomes more intense, and marketers strive to achieve a better understanding of new product adoption processes (Herzenstein, Posavac, and Brakus 2007).”
Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence (2016, methodology): “To manipulate novelty, we varied the framing of the product (Herzenstein, Posavac, and Brakus 2007).”
Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence (2016, background): “…consumption risk—the probability and/or magnitude of experiencing adverse consequences after purchasing a product or service (Campbell and Goodstein 2001; Oglethorpe and Monroe 1987)—is an important characteristic inherent in various marketing contexts (Herzenstein, Posavac, and Brakus 2007).”
Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives (2014, background): “Unlike Herzenstein, Posavac, and Brakus (2007), who primarily contrasted RNPs and existing products, we differentiated newness into RNPs, INPs, and existing products.”