Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
By Angela Y. Lee, P. Keller, B. Sternthal. 2010
598 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/8d13a5cbf8d7863c2cb3cdd1587f951aa0145531
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Citations in the corpus
- Does concrete language in disclosures increase willingness to invest? (2014, unknown): “Participants then responded to additional measures designed to capture perceptions of risk, forthcomingness, and readability, as these may also be affected by the concreteness of language and are possible determinants of willingness to invest (SEC 1998; Kim et al. 2009; Lee et al. 2010; Rennekamp 20”
- Guilt versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages (2012, background): “Here, investigations that document that a fit between regulatory goal orientation and the means of achieving that goal creates a subjective experience of fluency that enhances message effectiveness are relevant (Lee and Aaker 2004).”
- The maximizing mind-set (2014, background): “…and Trope 2004; Torelli and Kaikati 2009), and for regulatory focus, people may be induced to focus on current objectives with regard to a gain reference point (promotion focus) or a loss reference point (prevention focus; see, e.g., Freitas and Higgins 2002; Lee, Keller, and Sternthal 2010).”
- Advances in consumer electric vehicle adoption research: A review and research agenda (2015, background): “Furthermore, the prevention versus promotion focus (Lee et al., 2010), framing of policies and education, and their effect on consumer’s environmental self-efficacy can be investigated.”
- When Does Retargeting Work? Information Specificity in Online Advertising (2013, background): “We suggest that the effectiveness of a retargeted ad depends on whether the concreteness of its message matches how narrowly consumers’ construe their preferences (Trope et al., 2007; Lee et al., 2010).”