The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model

By Frank Q. Fu, Michael T. Elliott. 2013

128 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c3890b9837b9e19d7e35360ca191facf49fc833c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Junghoon Lee
2. Jinsoo Hwang

In Marketing

1. Junghoon Lee
2. Jinsoo Hwang

In Sociology and Political Science

1. Junghoon Lee
2. Jinsoo Hwang

Citations in the corpus

• Relationships among Senior Tourists’ Perceptions of Tour Guides’ Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth (2018, background): “In addition, Fu and Elliott (2013) also found that product knowledge plays an important role in the relationship attitude and behavioral intentions.”