Zhiyong Yang

Marketing · with Ma · 2004–2019

A researcher in the Science corpus: 5 papers; trusts 11 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 53 citations into it; #6,058 of 6,289 by trust here, #2,429 by citations
• Sociology and Political Science — 52 citations into it; #21,928 of 22,756 by trust here, #8,212 by citations
• Information Systems and Management — 26 citations into it
• Organizational Behavior and Human Resource Management — 20 citations into it
• Social Psychology — 17 citations into it
• Cognitive Neuroscience — 12 citations into it

Whom Zhiyong Yang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Andrew F. Hayes
2. Ronald Fischer
3. Kristopher J Preacher
4. Kelly Tian
5. Karl Aquino
6. K. White

Who trusts Zhiyong Yang overall

1. Axel Eggert

Papers from Zhiyong Yang's perspective

Ordered by how strongly the researchers Zhiyong Yang trusts endorse each paper. Same corpus, a different order for every researcher.

1. SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
2. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
3. A grotesque and dark beauty: How moral identity and mechanisms of moral disengagement influence cognitive and emotional reactions to war
4. Individualism and Collectivism
5. Consumers' Need for Uniqueness: Scale Development and Validation
6. Sinning Saints and Saintly Sinners (Psychology Science)
7. Moral disengagement in ethical decision making: a study of antecedents and outcomes. (Journal of Applied Psychology)
8. Standardization to Account for Cross-Cultural Response Bias
9. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
10. Donation Behavior Toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

Their papers

• Exploring How Intangibility Affects Perceived Risk (2004) — 389 citations
• Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory (2019) — 227 citations
• The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage (2018) — 152 citations
• Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives (2014) — 162 citations
• A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender (2010) — 326 citations