Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
By D. Dubois, Andrea Bonezzi, Matteo De Angelis. 2016
225 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/43c99cac911df955170c8ee42063558ec3f94655
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Selectively Emotional: How Smartphone Use Changes User-Generated Content (2019, unknown): “Recent findings show that whereas WOM tends to be positive for distant others, it tends to be more negative for close others (Dubois, Bonezzi, and De Angelis 2016).”
- Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Community (2019, background): “Marketers and investors are particularly interested in online group influence because of its ability to rapidly disseminate experience and professional knowledge and influence users’ choices [77,81].”
- When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem (2020, background): “For example, consumers can boost selfesteem by resorting to conspicuous and status-signaling consumption (Sivanathan and Pettit 2010) or by sharing only positive information with socially distant others in WOM communications (Dubois, Bonezzi, and De Angelis 2016).”