Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

By Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali. 2014

162 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f2c5e97662e0f8f69894cc530f1d57dab160df75