Zhenfeng Ma

Marketing · 2011–2015

A researcher in the Science corpus: 3 papers; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Zhenfeng Ma trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Ronald Fischer
  2. Kristopher J Preacher
  3. Andrew F. Hayes
  4. Dominique Muller
  5. Kelly Tian
  6. C. Judd
  7. H. Triandis
  8. Masaki Yuki
  9. Steve Hoeffler
  10. D. Thompson

Who trusts Zhenfeng Ma overall

  1. Ming-Hui Huang

Papers from Zhenfeng Ma's perspective

Ordered by how strongly the researchers Zhenfeng Ma trusts endorse each paper. Same corpus, a different order for every researcher.

  1. SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
  2. Individualism and Collectivism
  3. Fundamental dimensions of social judgment: understanding the relations between judgments of competence and warmth. (Journal of Personality and Social Psychology)
  4. Standardization to Account for Cross-Cultural Response Bias
  5. Consumers' Need for Uniqueness: Scale Development and Validation
  6. “What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products
  7. When moderation is mediated and mediation is moderated. (Journal of Personality and Social Psychology)
  8. Intergroup comparison versus intragroup relationships: A cross-cultural examination of social identity theory in North American and East Asian cultural contexts.
  9. The growing evidence for personality change in adulthood: Findings from research with personality inventories
  10. Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Their papers