J. Josko Brakus
Marketing · 2007–2014
A researcher in the Science corpus: 6 papers; trusts 9 researchers and is trusted by 4 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 71 citations into it; #3,518 of 6,289 by trust here, #1,670 by citations
- Sociology and Political Science — 19 citations into it; #20,118 of 22,756 by trust here, #14,364 by citations
- Applied Psychology — 15 citations into it; #2,751 of 3,868 by trust here, #2,505 by citations
- Experimental and Cognitive Psychology — 14 citations into it
- Cognitive Neuroscience — 13 citations into it
- General Decision Sciences — 13 citations into it
- Literature and Literary Theory — 6 citations into it
- Sensory Systems — 6 citations into it
Whom J. Josko Brakus trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Angela Y. Lee
- Adam L. Alter
- Norbert Schwarz
- Aparna A. Labroo
- Michel Tuan Pham
- Daniel M. Oppenheimer
- Rolf Reber
- Piotr Winkielman
- L. Turley
- Pradeep Chintagunta
Who trusts J. Josko Brakus overall
Papers from J. Josko Brakus's perspective
Ordered by how strongly the researchers J. Josko Brakus trusts endorse each paper. Same corpus, a different order for every researcher.
- Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)
- Metacognitive Experiences in Consumer Judgment and Decision Making
- Achievement orientations from subjective histories of success: Promotion pride versus prevention pride
- The Logic of Feeling
- Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice
- Uniting the Tribes of Fluency to Form a Metacognitive Nation (Personality and Social Psychology Review)
- Affect Monitoring and the Primacy of Feelings in Judgment
- When Should a Retailer Create an Exciting Store Environment
- An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments
- The limited capacity model of mediated message processing
Their papers
- Experiential Attributes and Consumer Judgments (2008) — 96 citations
- The current state and future of brand experience (2014) — 102 citations
- Experiential product attributes and preferences for new products: The role of processing fluency (2014) — 126 citations
- The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014) — 172 citations
- The mediating effects of perception and emotion: Digital signage in mall atmospherics. (2010) — 188 citations
- Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience (2007) — 270 citations