Shifting Signals to Help Health: Using Identity-Signaling to Reduce Risky Health Behaviors

By Jonah A. Berger, Lindsay Rand. 2008

224 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4585febe396d45cd1bf9ea93ac3ac3b8b74d4be3

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Citations in the corpus

Social Influence on consumer decisions: Motives, modes, and consequences (2012, background): “Thus, undergraduate students who are motivated to relate to peers avoided drinking alcohol if that behavior was associated with graduate students (Berger & Rand, 2008).”
Normology: Integrating insights about social norms to understand cultural dynamics (2015, background): “Linking a behavior (binge drinking) to dissociative outgroups can induce a group to abandon it (Berger & Rand, 2008).”
Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016, background): “…with prior research suggesting that the identity signaled by a particular product or behavior can change when a new social group identifies with it (Berger and Rand 2008) and high-light the possibility that masculine branding could be an effective strategy for altering the feminine association…”
Social modeling of eating: a review of when and why social influence affects food intake and choice. (2015, unknown): “On the other hand, evidence that modeling is enhanced when participants are less impulsive (Hermans et al., 2013) or better at self-monitoring (Berger & Rand, 2008) suggests that people are capable of monitoring and exerting control over their modeling behavior.”
Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes (2013, background): “These in-group preferences extend to consumer behaviors and marketplace judgments (Berger and Heath 2007; Berger and Rand 2008; Escalas and Bettman 2005; White and Dahl 2006, 2007). For example, Escalas and Bettman (2005) demonstrated that consumers connect more strongly (i.”
Visual Influence and Social Groups (2012, background): “For example, students are less likely to choose junk food at the dining hall when that behavior is associated with avid video game players (Berger and Rand 2008), and men are less likely to choose a “ladies’ cut steak” (White and Dahl 2006).”
Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation (2011, background): “Additionally, we tested whether excluded high self-monitors try to distance themselves from products that potentially could signal an undesirable attribute (Berger and Heath 2008 ).”
The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors (2014, background): “This builds on prior research that has largely demonstrated avoidance responses to attitudes and behaviors endorsed by members of dissociative out-groups (Berger and Heath 2008; Berger and Rand 2008; Dunn, White, and Dahl 2012; White and Dahl 2006, 2007).”
Identity‐Based Motivation: Implications for Health and Health Disparities (2014, background): “A number of perspectives propose that healthy behaviors may be identity-linked (e.g., Amos et al., 1997, 1998; Berger & Rand, 2008; Bowen, Christensen, Powers, Graves, & Anderson, 1998; Bowen, Hickman, & Powers, 1997; Gibbons & Gerrard, 1995, 1997; Gibbons, Gerrard, Blanton, & Russell, 1998; Gray,…”
Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior (2009, unknown): “In a study explicitly manipulating the identity-congruence of alcohol consumption, undergraduate students reported less alcohol consumption when they learned that graduate students, a dis-valued out-group, drank a lot (Berger & Rand, 2008).”
Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption (2010, background): “While some research claims obesity is socially contagious (Christakis & Fowler, 2007; although see Cohen-Cole & Fletcher, 2008 for a rebuttal), other work suggests people want to avoid overeating if it is linked with an undesirable outgroup (Berger & Rand, 2008).”