Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

By A. Brough, James E. B. Wilkie, Jingjing Ma, Mathew S. Isaac, David Gal. 2016

618 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/2e551cfd1feff22213f49e132383b05b680cc0cc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Jinsoo Hwang
2. J. Choi
3. K. Winterich

In Marketing

1. Jinsoo Hwang
2. Bo Wu
3. Zhiyong Yang
4. Gabriel E. Gonzales
5. J. Choi
6. K. Winterich
7. Gergana Y. Nenkov

Citations in the corpus

• The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage (2018, background): “More recently, research in this area has examined how consumers’ gender identity affects their preference for eco-friendly options (Brough et al., 2016).”
• Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019, background): “messages (Brough et al. 2016; Kidwell, Farmer, and Hardesty 2013) and tested effective message framing (White, MacDonnell, and Dahl 2011).”
• An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender (2017, background): “[93] investigated the gender gap in sustainable consumption using 472 samples.”