Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior

By D. Oyserman. 2009

644 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d5729a5efdd8eed1e1b730c50675abef16b94f14

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Citations in the corpus

Malleability, plasticity, and individuality: How children learn and develop in context1 (2019, background): “Identities play a powerful role; students are motivated to think and act in ways that are congruent with their identities, which, in turn, are contextually situated (e.g., Oyserman, 2009).”
Why Do People Give? The Role of Identity in Giving (2009, neutral): “( Oyserman, 2009 ). Defining personal identity as the “traits, characteristics and goals that are”
The Context-Sensitive Future Self: Possible Selves Motivate in Context, Not Otherwise (2015, methodology): “To make sense of these inconsistent results, we turn to IBM theory (Oyserman, 2007, 2009).”
Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them (2010, background): “If so, possessions may play a more prominent role in identity based motivation (Oyserman, 2009) when they are anthropomorphized than when they are not; this possibility awaits further research.”
Identity-Based Consumer Behavior (2012, background): “For example, individuals may integrate attitudinal and behavioral norms (Cohen & Reed, 2006; Oyserman, 2009), emotion profiles (Verrochi-Coleman & Williams, 2012), and a variety of other identity-linked concepts in memory (Mercurio & Forehand, 2011).”
Good Intents, but Low Impacts: Diverging Importance of Motivational and Socioeconomic Determinants Explaining Pro-Environmental Behavior, Energy Use, and Carbon Footprint (2018, background): “An identity-based motivation corresponds with readiness to engage in different, identity-congruent actions, such as the purchase of congruent products or lifestyle choices (Oyserman, 2009).”
Identity-Based Motivation (2014, background): “…by articulating these three foci, termed dynamic construction, action-readiness, and interpretation of difficulty, IBM also focuses attention on the likely circumstances in which (“when”) and the processes by which (“how”) identities do matter for behavior (Oyserman, 2007, 2009a, 2009b).”
Not Just Any Path: Implications of Identity-Based Motivation for Disparities in School Outcomes. (2013, methodology): “…difficulty if difficulty is understood as meaning that the identity is important and decreases with experienced difficulty if difficulty is understood as meaning that the identity is impossible to attain (Oyserman, 2007, 2009a; Oyserman, Brickman, et al., 2006; Oyserman, Bybee, et al., 2006).”
Identity‐Based Motivation: Implications for Health and Health Disparities (2014, methodology): “…ways, but that the effect of identity can be difficult to see because what an identity means, which strategies feel congruent with that identity, and how difficulties along the way are interpreted are dynamically created in context (Oyserman, 2007, 2009a, b; Oyserman et al., 2012).”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “…research suggests that the strength of such identity-consistent behaviour depends on external and situational factors and more specifically consumers’ cognitive representation (perception and attribution) of those factors (Aquino et al., 2009; Hardy and Carlo, 2005; Kirmani, 2009; Oyserman, 2009).”
Seeing the Destination AND the Path: Using Identity‐Based Motivation to Understand and Reduce Racial Disparities in Academic Achievement (2017, background): “Identity-based motivation theory is a social psychological theory of motivation and goal pursuit that explains when and in which situations people’s identities motivate them to take action toward their goals (Oyserman, 2007, 2009a, 2013, 2015).”
Understanding the Relationship Between Perceived Authenticity and Well-Being (2019, methodology): “This is consistent with the identity-based motivation model (Oyserman, 2007, 2009), which posits that people are motivated to engage in goal-relevant behavior in the face of difficulty if a currently activated identity is considered a core (i.e., authentic) part of the self (Oyserman & Destin,…”