Visual Influence and Social Groups
By Blakeley B. McShane, Eric T. Bradlow, Jonah A. Berger. 2012
87 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing
View Paper: https://www.semanticscholar.org/paper/0bae6234044d207fd1587fe0ee26ccd7cdc075da
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management Science and Operations Research
- Joan Meyers-Levy
- Jean-François Mercure
- N. Edwards
- Varun Rai
- Xueming Luo
- A. Bassi
- H. Pollitt
- J. Viñuales
In Marketing
- Joan Meyers-Levy
- B. Loken
- Varun Rai
- Xueming Luo
- Yiping Song
- A. Cheung
- Christian Homburg
- Marcus Wagner
Citations in the corpus
- Group-Buying Deal Popularity (2014, background): “Prior research has demonstrated that the cars others drive can influence a consumer’s car purchase (McShane, Bradlow, and Berger 2012).”
- Effective information channels for reducing costs of environmentally- friendly technologies: evidence from residential PV markets (2013, background): “Some recent studies have tried to systematically quantify the impact of previous adopter actions on non-adopter attitudes and behaviors in vehicle purchases [20–22] and in PV adoption in California [13].”
- Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “McShane, Bradlow, and Berger (2012) found that the sight of males driving male-oriented vehicles (e.g., pickup trucks) increased purchases of new vehicles of this type (i.e., male-oriented ones) more among male than female consumers.”
- Modelling complex systems of heterogeneous agents to better design sustainability transitions policy (2015, background): “…practical terms, the complexity-based methodological approach proposed in this article follows an analytical structure where many scenarios are simulated based on possible policy choices, and acceptable results are retained based on a multidimensional range of outcomes that reach given objectives.”