Social Influence on consumer decisions: Motives, modes, and consequences

By Wendy Wood, Timothy Hayes. 2012

103 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/91558ce3f0309ab62ed75ebd4475f2d9a7fdd79b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. John Axsen
2. Benedita Araujo
3. Tiago Oliveira
4. Jyoti Rana
5. S. Skippon
6. Carlos Tam
7. Justin Paul
8. Wenjie Zhan

In Sociology and Political Science

1. Benedita Araujo
2. Tiago Oliveira
3. C. Orlebar
4. S. Skippon
5. Carlos Tam
6. Justin Paul
7. John Axsen
8. Fernando Bacao

Citations in the corpus

• Why do people share their travel experiences on social media? (2020, background): “It is of interest to practioners in the tourism industry to understand why people are so influenced by the opinions of others (Wood & Hayes, 2012) when choosing a travel.”
• Social influence and consumer preference formation for pro-environmental technology: The case of a U.K. workplace electric-vehicle study (2013, background): “This social influence is typically drawn on by consumers seeking to establish meaning for novel products (Wood and Hayes, 2012).”
• Consumer behavior and purchase intention for organic food: A review and research agenda (2017, background): “Social influence is an incredibly broad area that affects one's emotions, opinions and behavior (Wood and Hayes, 2012).”