Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation

519 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

A recipe for friendship: Similar food consumption promotes trust and cooperation (2017, methodology): “Whereas past research focused on the outcome of affiliation goals for food choice and behavior (Lakin & Chartrand, 2003; Lakin, Chartrand, & Arkin, 2008; Mead, Baumeister, Stillman, Rawn, & Vohs, 2011), we explore the opposite pathway: the consequences that food consumption has for connection.”
The red sneakers effect: Inferring status and competence from signals of nonconformity. (2014, background): “In particular, individuals who feel socially excluded and lonely are more likely to conform in an effort to avoid the negative evaluations of others by selecting products endorsed by most consumers (Mead et al. 2011; Wang, Zhu, and Shiv 2012).”
The Influence of Social Crowding on Brand Attachment (2018, background): “For example, people who feel socially excluded might try to fulfill their desire for affiliation by conforming to others or by purchasing products that signal their general connectedness to other persons and groups (Mead et al. 2011; Wan, Xu, and Ding 2014).”