Kristina Melis

Marketing · 2015

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Kristina Melis trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jie Zhang
  2. Craig K. Enders
  3. Richard A. Briesch
  4. Christopher S. Tang
  5. Pradeep Chintagunta
  6. Davood Tofighi
  7. Els Breugelmans
  8. Devon DelVecchio
  9. Alan L. Montgomery
  10. David R. Bell

Papers from Kristina Melis's perspective

Ordered by how strongly the researchers Kristina Melis trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Frictionless Commerce? A Comparison of Internet and Conventional Retailers
  2. Consumer Shopping and Spending across Retail Formats
  3. Centering predictor variables in cross-sectional multilevel models: a new look at an old issue. (Psychological methods)
  4. Crafting Integrated Multichannel Retailing Strategies
  5. Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price,
  6. Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
  7. Store Choice and Shopping Behavior: How Price Format Works
  8. An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
  9. Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability
  10. How Does Assortment Affect Grocery Store Choice?

Their papers