P. Farris

Marketing · 2001–2017

A researcher in the Science corpus: 4 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom P. Farris trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kusum L. Ailawadi

Papers from P. Farris's perspective

Ordered by how strongly the researchers P. Farris trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
  2. The Market Valuation of Internet Channel Additions
  3. Do we care what others Get? A Behaviorist Approach to Targeted Promotions
  4. Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons
  5. The Role of Customer Gratitude in Relationship Marketing
  6. Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics
  7. Multichannel retailing: A case study of early experiences
  8. How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands
  9. The effect of acquisition channels on customer loyalty and cross-buying
  10. Strategies for Two Sided Markets

Their papers