Opportunities for Innovation in the Delivery of Interactive Retail Services

By L. Berry, Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman, Kathleen Seiders. 2010

161 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/45193e87b34912f55904a1b09cf7deefaa01246b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. C. Mbama
2. Sergio Román
3. Thomas Rudolph
4. Lotte M. Willemsen
5. P. Ezepue
6. G. van Noort
7. Isabel P. Riquelme

In Organizational Behavior and Human Resource Management

1. Isabel P. Riquelme
2. C. Mbama
3. Sergio Román
4. Thomas Rudolph
5. Lotte M. Willemsen
6. P. Ezepue
7. G. van Noort
8. Michael Paul

In Strategy and Management

1. C. Mbama
2. Sergio Román
3. Thomas Rudolph
4. Lotte M. Willemsen
5. P. Ezepue
6. G. van Noort

Citations in the corpus

• The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts (2014, background): “it is argued that Internet is rewriting the rules of engagement between companies and customers (Berry et al. 2010).”
• Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type (2015, background): “Berry et al. (2010) argue that apabilities, costs, and competitors differ across channels, so etailers should offer different assortments (i.”
• Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms (2012, background): “The opportunity for consumers to voice their complaints to a broader public poses new challenges for brands (Berry et al. 2010; Bolton and Saxena-Iyer 2009; Hennig-Thurau et al. 2010).”
• Toward a three-dimensional framework for omni-channel (2017, unknown): “Studies such as those of Berry et al. (2010) and Zhang et al. (2010a) worked on the conceptualization of multi-channel retail; however, they have limited views on the omni-channel and do not provide a structural view to omni-channel and its founding elements.”
• Digital banking, customer experience and bank financial performance : UK customers' perceptions (2018, background): “Brakus et al. (2009) developed a four-dimensional brand experience scale using measures such as sensory, affective, intellectual and behavioural, highlighting the positive relationship between brand experience, brand personality, satisfaction and loyalty.”
• Defining service innovation: A review and synthesis (2016, unknown): “…& García-Goñi, Please cite this article as: Witell, L., et al., Defining service innovation: dx.doi.org/10.1016/j.jbusres.2015.12.055 2008) “service-logic innovation” (Michel et al., 2008), “innovation in services” (Sundbo, 1997), and “market-creating service innovation” (Berry et al., 2010).”