Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

By Katia Campo, Els Breugelmans. 2015

118 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/06480ad9f4bae058b224d73fcd2fd7e3a14cbcf9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Silvia Ranfagni

In Marketing

1. Kerry E. Howell
2. Wilson Ozuem
3. Silvia Ranfagni

Citations in the corpus

• Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “This makes them more satisfaction‐sensitive to a range of factors, including product or service choice (Campo & Breugelmans, 2015; Degeratu et al., 2000), transaction costs (Chintagunta et al., 2012; Shi et al., 2018; Shih, 2012), intangible elements of shopping experiences and consequences…”