Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

By A. Rindfleisch, A. Malter, Shankar Ganesan, Christine Moorman. 2008

1,351 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/3bd5e2e7872f42db7fc3f18963b8114fffde5826

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Citations in the corpus

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation (2011, background): “While managerial assessments of performance have a long history of use in marketing studies, they potentially suffer from some well documented biases (e.g., Rindfleisch et al. 2008 ).”
Salesperson empathy, ethical behaviors, and sales performance: the moderating role of trust in one's manager (2015, methodology): “Further, it bolsters the potential for causal inference ‘because rival method-based explanations for inferred causal relationships are rendered unlikely’ (Rindfleisch et al. 2008, 273).”
Exploring the dynamics of antecedents to consumer–brand identification with a new brand (2013, background): “While this duration maintains a reasonable temporal contiguity between the antecedents and CBI (Rindfleisch et al. 2008) and it is a reasonable time frame for purchase decisions for the product we were studying (e.”
Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality (2010, background): “Therefore, a longitudinal study examining the dynamic interplay of cooperation and competition may be warranted (Rindfleisch et al. 2008).”
Service Locus of Control and Customer Coproduction (2012, methodology): “To reduce the potential impact of common method bias, researchers propose several procedural remedies (Podsakoff, MacKenzie, and Lee 2003; Rindfleisch et al. 2007); we applied a priori different scale lengths (5- vs.”
Radical Innovation across Nations: The Preeminence of Corporate Culture (2009, background): “A major challenge for researchers is to develop and gather hard measures of culture such as the ones we use for patents, R&D expenditures, and financial returns (Rindfleisch et al. 2007).”
When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (2009, background): “Given our interest in the dynamics of revenge and avoidance, a longitudinal design was required (Rindfleisch et al. 2008).”
What Drives Key Informant Accuracy? (2012, methodology): “These data sets are from cross-sectional, cross-industry surveys, thus reflecting typical conditions of key informant studies in marketing research (Rindfleisch et al. 2008).”
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection (2009, result): “This conclusion is congruent with a growing body of research that suggests that the risks of CMV bias are lower than commonly believed (Doty and Glick 1998; Malholtra, Kim, and Patil 2005; Rindfleisch et al. 2008).”
Feeling Good by Doing Good: Employee CSR-Induced Attributions, Job Satisfaction, and the Role of Charismatic Leadership (2013, background): “Similarly, Shamir et al. (1993) suggest that charismatic leaders use messages and symbols related to moral values en route to influencing a follower’s self-concept.”