Exploring the dynamics of antecedents to consumer–brand identification with a new brand

By Son K. Lam, Michael Ahearne, Ryan Mullins, Babak Hayati, Niels Schillewaert. 2013

290 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0feb84a4812a85e5fb0f16878382cd2dec1ec839

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Citations in the corpus

Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, background): “…i.e., product/brand attitude (Ridgway and Price 1994; Limayem et al. 2000; Hui and Wan 2004; Jin and Suh 2005; Okazaki 2007; Pallister et al. 2007; Cheng and Huang, 2013) and purchase usage/intention (Limayem et al. 2000; Jin and Suh 2005; Lam et al. 2013) showed significant relationships with II.”
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, background): “…is at the basis of the consumers’ tendencies to see part of themselves in their favorite brands and products (Belk, 1988; Escalas and Bettman, 2005; Lam et al, 2013), and to build relationships with these objects that are similar to those typically built with other people (Fournier, 1998; Aaker…”
Stakeholder Relationship Bonds (2016, unknown): “Here, identification has been described as a consumer ‘perceiving, feeling and valuing his belongingness with a brand’ (Lam et al., 2013, p. 236).”
The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “This study selects brand identification as the moderator because of its importance in brand loyalty literature, thus more suitable, than other constructs, to test the robustness of this proposed model (Lam et al., 2013; Liu et al., 2012; Tuskej et al., 2013).”
Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, background): “CBI can be defined as “a consumer's psychological state of perceiving, feeling, and valuing his or her level of belonging with a brand” (Lam et al., 2013, p. 235), and identification with an organization is regarded as the foundation of “deep, committed, and meaningful relationships” (Bhattacharya…”
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, methodology): “To tap into CCBI, two items, originating with Bagozzi and Dholakia (2006) and Bergami and Bagozzi (2000), were adopted from Lam et al. (2013), while two items originating from Bagozzi et al. (2012) and Bagozzi and Lee (2002) were adapted to measure ACBI.”
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector (2019, background): “Sen, 2003) or as a customer’s psychological state of perceiving, feeling, and valuing his or her belongingness with a brand (Lam et al., 2013).”