The effects of brand credibility on customer loyalty

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Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017, background): “This leads to choice set formation (Swait & Erdem, 2007), brand loyalty (Sweeney & Swait, 2008), and purchase intentions (Erdem & Swait, 2004; Wang & Yang, 2010), even when a branded product costs more than similar products from other competing brands (Kemp & Bui, 2011; Netemeyer et al., 2004).”
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018, background): “According to Sweeney and Swait (2008), brand credibility can be assessed through marketing activities and their ability to create a strong position for the brand.”
Customer satisfaction, loyalty and financial performance A holistic approach of the Greek banking sector (2013, background): “Brand credibility is considered to have a positive influence on both customer satisfaction and loyalty (Sweeney and Swait, 2008): H7a.”