Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory
By V. Smith, Xavier Font. 2014
164 citations recorded by the source corpus.
Subfields: Demography, Sociology and Political Science, Tourism, Leisure and Hospitality Management
View Paper: https://www.semanticscholar.org/paper/70361ca6a7e1bfbc9c717265678802f5231361bf
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In Demography
In Sociology and Political Science
Citations in the corpus
- Motivation-based transformative learning and potential volunteer tourists: facilitating more sustainable outcomes (2014, background): “However, some volunteer tourism organizations may place greater value on profit-making, due in part to the increasing climate of commodification surrounding volunteer tourism (Coren & Gray, 2012; Smith & Font, 2014).”