Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?

By Anick Bosmans. 2006

280 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/26328082404b6714a7b8ef81071e7a0742eb7faa

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In Experimental and Cognitive Psychology

In Marketing

In Sensory Systems

Citations in the corpus

Emotional Responses to Multisensory Environmental Stimuli (2016, background): “Finally, Bosmans (2006) found that pleasant non-salient ambient scents enhance product evaluation irrespective of their congruency, whereas salient pleasant scents only enhance product evaluation when they are congruent.”
Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions☆ (2014, unknown): “Previous research has identified the effects of ambient scents (Bosmans, 2006; Krishna, Lwin, & Morrin, 2010; Spangenberg, Crowley, & Henderson, 1996), background music (Hui, Dubé, & Chebat, 1997; Morin, Dubé, & Chebat, 2007), and flooring (Meyers-Levy, Zhu, & Jiang, 2010).”
Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment (2010, unknown): “When consumers evaluate products, they rely in part on feelings originating from relevant as well as irrelevant sources, such as salesperson friendliness, in-store music, scents, and weather (Bosmans, 2006).”
The role of aesthetic taste in consumer behavior (2012, background): “Bosmans (2006) examines the effect of ambient scents on product evaluations, and Peck and Childers (2003) research individual differences in haptic information processing.”
The effects of scent on consumer behaviour (2016, background): “Awareness was also found to moderate the impact of odours on evaluations of products (Bosmans, 2006), and people (Baron, 1983).”
Sensory marketing : research on the sensuality of products (2010, background): “In general it is defined as a contextual fit between the scent and the product category (Bosmans, 2006; Mitchell, Kahn, & Knasko, 1995; Morrin & Ratneshwar, 2003; Spangenberg, Sprott, Grohmann, & Tracy, 2006).”
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “Despite several papers exhibiting no effects of ambient scent on product evaluations (e.g., Morrin & Ratneshwar, 2003), other research has shown improved product evaluations in the presence of scent (e.g., Bosmans, 2006; Mitchell, Kahn, & Knasko, 1995).”
The Presence of a Pleasant Ambient Scent in a Fashion Store (2013, background): “These findings are in line with past research that identifies ambient scent as an important marketing instrument (e.g., Bosmans, 2006; Spangenberg et al., 1996; Spangenberg, Sprott, Grohmann, & Tracy, 2006).”
Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies (2020, methodology): “We therefore combine prior fit considerations that use the environment and particular offerings as reference points (Bosmans 2006; Herrmann et al. 2013).”
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “Researchers have found that pleasant scents can enhance evaluations of products and stores (Bosmans, 2006; Laird, 1932; Spangenberg, Crowley, & Henderson, 1996) and increase variety-seeking behavior (Mitchell et al., 1995).”
The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014, result): “This prediction is consistent with existing research on the effects of pleasant incidental (i.e., atmospheric) stimuli (e.g., background music, scent, lighting) on consumers’ affect-mediated attitudes during a shopping trip (e.g., Bosmans, 2006; Demoulin, 2011; Morrison et al., 2011).”
Store Atmospherics: A Multisensory Perspective (2014, background): “Bosmans, A. (2006). Scents and sensibility: When do (in)congruent ambient scents influence product evalua-”
Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies (2012, background): “…including haptic feeling attained through touch by hands (e.g., Peck and Childers 2003), scent from products or from the environment (e.g., Bosmans 2006; Krishna, Lwin, and Morrin 2010), feeling of physical confinement (Levav and Zhu 2009; Meyers-Levy and Zhu 2007), and a sense of…”