Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment

By Nikolaus Franke, Martin Schreier. 2010

265 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/03342739921931390e6612a36310f26f930a4c2a

Citations in the corpus

• I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership (2015, unknown): “Selfdesign is increasingly being viewed by marketers as an important tool that enables consumers to create value for themselves (Franke and Schreier, 2010).”
• Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions: Motives for User-Developed Solutions (2015, unknown): “…include expected reciprocity (Lakhani and von Hippel, 2003), social recognition (Bin, 2013; Franke and Shah, 2003; Kogut and Metiu, 2001), economic benefits (Hienerth, 2006), and the building of social relationships via participation (Franke and Schreier, 2010; Franke, Schreier, and Kaiser, 2010).”