Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions☆

By X. Huang, Meng Zhang, M. Hui, R. Wyer. 2014

98 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/3b76725c339e444900b003bfb2ec751f8f571889