The effect of digital signage on shoppers' behavior: The role of the evoked experience

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Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017, background): “…of systems, such as such as selfservice technologies equipped with interactive touch screen displays, 3D virtual reality systems, mobile apps, etc. (Sha et al., 2013; Papagiannidis et al., 2014; Blázquez, 2014; Demirkan and Spohrer, 2014; Dennis et al., 2014; Rese et al., 2014; Pantano, 2016).”
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “This study extends prior research on brand experience and brand personality (Brakus et al., 2009; Dennis et al., 2014; Geuens et al., 2009; Nysveen et al., 2013) by providing some of the first empirical evidence on the role of the dimensions of brand experience together with responsible and active b”
Constituents and consequences of smart customer experience in retailing (2017, background): “It describes the socio-economic and technological developments fuelled by rapid advancements in information and communication and connected technologies (Demirkan and Spohrer, 2014; Dennis et al., 2014).”