The Presence of a Pleasant Ambient Scent in a Fashion Store

By Lieve Doucé, Wim Janssens. 2013

124 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/706bb95cd81b4d925eecc2f4f2bd4d74358b6395

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ann Marie Fiore
2. Holger Roschk
3. M. Hosseinpour

In Social Psychology

1. Ann Marie Fiore
2. Holger Roschk
3. M. Hosseinpour

Citations in the corpus

• Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies (2020, background): ““Ambient scent” is defined as a scent present as a part of the retail or service environment, and its effect is measured by comparing customers’ responses in an unscented condition with those in a scented condition (Doucé and Janssens 2013).”
• Conceptualization of a holistic brand image measure for fashion-related brands (2015, background): “Fashion studies have revealed that sensory associations are essential when consumers shop for fashion products (Doucé and Janssens, 2013; Manlow and Nobbs, 2013).”