The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand

By Christoph Fuchs, Emanuela Prandelli, Martin Schreier. 2010

591 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3af2466908cc1321a5e5db3798ae88de2629a039

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jenny van Doorn
2. Martin Mende
3. Robert W. Palmatier
4. A. Monga
5. Sander F. M. Beckers
6. John Hulland
7. Peter C. Verhoef
8. Suzanne B. Shu

In Organizational Behavior and Human Resource Management

1. Robert W. Palmatier
2. Martin Mende
3. Jenny van Doorn
4. Sander F. M. Beckers
5. John Hulland
6. Peter C. Verhoef
7. Suzanne B. Shu
8. Deborah A. Small

In Sociology and Political Science

1. Robert W. Palmatier
2. Dhruv Grewal
3. A. Monga
4. Jenny van Doorn
5. Sander F. M. Beckers
6. Peter C. Verhoef
7. Carey K. Morewedge
8. Suzanne B. Shu

Citations in the corpus

• Domo Arigato Mr. Roboto (2017, background): “However, Fuchs, Prandelli, and Schreier (2010) found that consumers show greater demand (and willingness to pay) for products—and had a stronger sense of psychological ownership— irrespective of the extent of consumer involvement in the design process.”
• Evolution of Consumption: A Psychological Ownership Framework (2020, background): “Downstream consequences of value to firms include increased consumer demand for goods and services offered by the firm, willingness to pay for goods, word of mouth, and loyalty (Atasoy and Morewedge 2018; Fritze et al. 2020; Fuchs, Prandelli, and Schreier 2010; Vandewalle, Dyne, and Kostova 1995).”
• Consumers and Artificial Intelligence: An Experiential Perspective (2020, unknown): “Division of labor in production processes can have positive effects on demand if consumers feel they have the competence to make sound decisions about the tasks in which they decide to engage (Fuchs, Prandelli, and Schreier 2010).”
• I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership (2015, unknown): “…Kamleitner and Feuchtl, 2015; Weiss and Johar, 2013), in part because psychological ownership is a robust predictor of willingness to pay more for a product (Brasel and Gips, 2013; Fuchs, Prandelli, and Schreier, 2010; Lessard-Bonaventure and Chebat, 2015; Peck and Shu, 2009; Shu and Peck, 2011).”
• Psychological Ownership Motivation and Use of Social Media (2015, unknown): “…Fuller, 2009); through participating in product design, assessment, and selection, empowered customers can develop a feeling that it is “their product” (Fuchs, Prandelli, and Schreier, 2010); by participating in systems development, users develop a feeling of “ownership” toward the information…”
• Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing (2015, unknown): “The empirical works of Fuchs, Prandelli, and Schreier (2010), Peck and Shu (2009), and Nesselroade, Beggan, and Allison (1999) support this notion.”