Marco Bertini
Marketing · with Aydinli · 2007–2014
A researcher in the Science corpus: 2 papers; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 19 citations into it
- General Decision Sciences — 13 citations into it
- Cognitive Neuroscience — 10 citations into it
- Sociology and Political Science — 8 citations into it
- Economics and Econometrics — 7 citations into it
- Applied Psychology — 6 citations into it
Whom Marco Bertini trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Bennet A. Zelner
- Michel Tuan Pham
- Anja Lambrecht
- Kristina Shampanier
- Ravi K. Dhar
- Uzma Khan
- Luc Wathieu
Papers from Marco Bertini's perspective
Ordered by how strongly the researchers Marco Bertini trusts endorse each paper. Same corpus, a different order for every researcher.
- The Construction of Preference: Reason-Based Choice
- Affect Monitoring and the Primacy of Feelings in Judgment
- Using simulation to interpret results from logit, probit, and other nonlinear models
- Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
- A Benefit Congruency Framework of Sales Promotion Effectiveness
- Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes. (Journal of Personality and Social Psychology)
- The Associative–Propositional Evaluation Model: Theory, Evidence, and Open Questions
- A dual-system framework to understand preference construction processes in choice☆
- Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles
- A behavioral decision theory perspective on hedonic and utilitarian choice
Their papers
- Price Promotion for Emotional Impact (2014) — 149 citations
- Price as a Stimulus to Think: The Case for Willful Overpricing (2007) — 121 citations