Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product

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Cocreation as Moderator between the Experience Value and Satisfaction Relationship (2016, background): “Further, research (Troye and Supphellen 2012) shows that when consumers engage in self-production, they positively bias their evaluations of an outcome (a dish) and an input product (a dinner kit).”
Value co-creation: concept and measurement (2014, background): “It, however, does not rule out the possibility of customers being psychologically involved in the co-production process (Krishna and Morrin 2008; Troye and Supphellen 2012).”
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial (2018, background): “For example, research coproducing products and services has found that involving consumers in the process of designing or completing products can lead them to evaluate the final products more favorably (Franke et al. 2009; Troye and Supphellen 2012).”
Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory (2016, background): “Sensory variety describes the specific executional elements that are implemented over time (e.g. colors, slogans, service, staff employed in the store, smell, taste, and touch) (Troye & Supphellen, 2012).”