Price as a Stimulus to Think: The Case for Willful Overpricing

By Luc Wathieu, Marco Bertini. 2007

121 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/06d3393c0b0320daa2a2af4f7bc27fa82e2ee232

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. Marco Bertini
2. Anja Lambrecht
3. Aylin Aydinli

In Marketing

1. Aylin Aydinli
2. Marco Bertini
3. Anja Lambrecht

Citations in the corpus

• Price Promotion for Emotional Impact (2014, background): “Finally, we extend research linking price premiums to consumer thinking (Wathieu and Bertini 2007) and contribute to the debate on the form and cause of asymmetric brand-switching effects from price promotion: on the latter, we point to a source of asymmetry that is independent of whether a product…”