Monle Lee
Marketing · 2012
A researcher in the Science corpus: 1 paper; trusts 11 researchers and is trusted by 6 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 18 citations into it; #2,101 of 6,289 by trust here, #2,815 by citations
- Strategy and Management — 11 citations into it; #4,109 of 10,874 by trust here, #5,089 by citations
- Organizational Behavior and Human Resource Management — 10 citations into it
- Sociology and Political Science — 10 citations into it
Whom Monle Lee trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Monle Lee overall
Papers from Monle Lee's perspective
Ordered by how strongly the researchers Monle Lee trusts endorse each paper. Same corpus, a different order for every researcher.
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
- Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
- The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
- Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
- “I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
- Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
- The effects of consumer knowledge on responses to event sponsorships
- A model of fan identification: antecedents and sponsorship outcomes