Maarten J. Gijsenberg

Economics and Econometrics · 2013

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Maarten J. Gijsenberg trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Barbara Deleersnyder
  2. Jan-Benedict E M Steenkamp
  3. William H. Greene
  4. Marnik G. Dekimpe
  5. Koen Pauwels

Papers from Maarten J. Gijsenberg's perspective

Ordered by how strongly the researchers Maarten J. Gijsenberg trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Turning adversity into advantage: Does proactive marketing during a recession pay off?
  2. The Category-Demand Effects of Price Promotions
  3. Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle
  4. 计量经济分析 = Econometric analysis
  5. New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
  6. The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
  7. The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
  8. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
  9. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
  10. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Their papers