The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

188 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

How does corporate social responsibility create value for consumers (2011, background): “Personal job loss (or the threat of job loss) along with a perception of continued economic hardship has significant impact on consumer decision making (Ang et al., 2000).”
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe (2007, methodology): “In a study of the impact of the recent Asian economic crisis, Ang, Leong, and Kotler (2000) observe an increasing trend toward buying store brands during a recession.”
Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns (2014, background): “Existing research indicates that managing during recessions is challenging and differs significantly from managing under conditions of economic munificence or growth (Ang et al., 2000; Campello et al., 2010; Geroski and Gregg, 1996).”
Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle (2003, background): “The resulting amount of debt outstanding by US consumers evolves procyclical, supporting the idea that during the contraction, consumers are less able and/or willing to buy expensive durables on credit (Ang, Leong, and Kotler, 2000; Stock and Watson, 1999, Table 2).”