The effects of peripheral exposure to information on brand preference

By Erik L. Olson, Hans Mathias Thjømøe. 2003

117 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cc4f83ea336c18278117b80cf054b955023f28db

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Erik L. Olson

In Marketing

1. Erik L. Olson
2. C. Breuer
3. Christopher Rumpf

In Sociology and Political Science

1. Erik L. Olson
2. C. Breuer
3. Christopher Rumpf

Citations in the corpus

• Does sponsorship work in the same way in different sponsorship contexts (2010, background): “…Involvement have been used most frequently in predicting sponsor recall, since higher involvement levels tend to be associated with increased exposure opportunities (i.e. football fans watch more sponsored football games) (Crimmins and Horn, 1996, Olson and Thjømøe, 2003; Sandler and Shani, 1989).”