Social marketing: A pathway to consumption reduction?

By K. Peattie, Susan Peattie. 2009

675 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/74ede550fad3777936365f933a57a28e81e8d191

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Citations in the corpus

It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice (2012, result): “In contrast to the mass-market, only the small “dark green” consumer segment consistently follows through on their pro-green attitudes by also performing pro-green behaviors (Connolly and Prothero 2003; Ginsberg and Bloom 2004; Peattie and Peattie 2009).”
Mindful consumption: a customer-centric approach to sustainability (2011, background): “…1971), responsible marketing (Fisk 1974), social marketing and societal marketing (Crane and Desmond 2002; Kotler et al. 2002; Kotler and Zaltman 1971; Peattie and Peattie 2009), and sustainable marketing (Fuller 1999; Murphy 2005; Sheth and Parvatiyar 1995) can provide the initial building blocks.”
Reducing Meat Consumption in Today’s Consumer Society: Questioning the Citizen-Consumer Gap (2012, background): “In this sense something can be learned from studies of social or green marketing, the school of research that seeks to utilize tools, techniques, and concepts from commercial marketing in pursuit of social goals (Peattie and Peattie 2009).”
Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living (2011, background): “Although Peattie and Peattie (2009) have discussed the potential of social marketing to foster more sustainable forms of consumption, their article’s main focus was the discursive reformulation of current social marketing theory to make it suitable to the context of consumption reduction.”
Climate change, tourist air travel and radical emissions reduction (2016, background): “It is suggested as only capable of engendering small-scale changes in consumption patterns (Peattie & Peattie, 2009), as social marketing is entrapped within, and does not question, a broader consumer-based neo-liberal growth paradigm (Hall, 2013).”
Framing behavioural approaches to understanding and governing sustainable tourism consumption: beyond neoliberalism, “nudging” and “green growth”? (2013, background): “…of social marketing to influence sustainable behaviours in relation to climate change has become increasingly argued (Downing & Ballantyne, 2007; Peattie & Peattie, 2009), including with respect to tourism (Barr et al., 2010, 2011; George & Frey, 2010; Gössling, Hall, Lane, & Weaver, 2008),…”
Investigating the Long-Term Impacts of Climate Change Communications on Individuals’ Attitudes and Behavior (2014, background): “…chosen to represent a variety of possibilities in the areas that have highest environmental impacts (home energy, travel, and food; Tukker et al., 2006, reported in Peattie & Peattie, 2009), ranging from easier actions to those that are likely to be more difficult, expensive, or time-consuming.”
Consumer complicity with counterfeit products (2011, background): “Peattie and Peattie (2009) found that consumers’ consumption behavior was reduced by highlighting the success of the Truth Campaign that led to anti-consumption behavior of youth for tobacco products in Florida. Some agencies, such as the World Health Organization (WHO), are testing de-marketing tec”
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities (2012, background): “The environmental debate has tended to take an ‘overly rational view’ of consumption, and neglected the extent to which consumption and sustainability is ‘bound up in and complicated by’ emotional, symbolic, and social meanings (Peattie & Peattie, 2009, p. 267).”
Go Green! Should Environmental Messages be So Assertive? (2012, background): “…protection and development of environmentalresources and social responsibility is an area of grow-ing importance for consumers, businesses, governments, and the society at large (e.g., Banerjee, Iyer, and Kashyap 2003; Grinstein and Nisan 2009; Menon and Menon 1997; Peattie and Peattie 2009).”