Christopher Rumpf

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Christopher Rumpf trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. M. Wedel
  2. Rik Pieters
  3. Erik L. Olson
  4. Kenneth Holmqvist
  5. Michel Tuan Pham
  6. Joseph F. Hair
  7. Gita V. Johar
  8. Keith Rayner

Papers from Christopher Rumpf's perspective

Ordered by how strongly the researchers Christopher Rumpf trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Eye movements in reading and information processing: 20 years of research.
  2. Eye Fixations on Advertisements and Memory for Brands: A Model and Findings
  3. Market prominence biases in sponsor identification: Processes and consequentiality
  4. Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)
  5. Sponsorship and recall of sponsors
  6. Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport
  7. Eye tracking: a comprehensive guide to methods and measures
  8. Multivariate Data Analysis (7th ed.
  9. Artificiality: The tension between internal and external validity in economic experiments
  10. Does sponsorship work in the same way in different sponsorship contexts

Their papers