It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

By Erik L. Olson. Journal of the Academy of Marketing Science, 2012

257 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/2f31f5990239da1303a6f57f37c5566d4f2396b6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Yuanjie He
2. Wenge Zhu

In Management, Monitoring, Policy and Law

1. Yuanjie He
2. Wenge Zhu

In Marketing

1. Yuanjie He
2. Wenge Zhu

Citations in the corpus

• Green product design in supply chains under competition (2017, background): “Recent research by Olson (2013) argues that this market sensitivity b is determined by the comparison among the product’s green attributes (for example, green index, environmental index, or emissions index) and the product’s conventional attributes (like the product durability, reliability,…”
• Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief (2019, unknown): “2010; Olson 2013).”