Do Green Products Make Us Better People?

By Nina Mazar, Chen-Bo Zhong. Psychology Science, 2010

926 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/4b025141d8cef66880a3c5d3b506c1b24d79ce1c

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Citations in the corpus

Spillover effects in environmental behaviors, across time and context: a review and research agenda (2017, background): “For example, Mazar and Zhong (2010) showed that choosing eco-labeled products in a fictitious web shopping task elicited a negative spillover effect leading to decreased altruism in a subsequent task.”
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction (2016, background): “Indeed, social norms are often studied in contexts related to environmental conservation behaviors such as littering, power use, consuming organic produce, and hotel towel reuse programs (Cialdini, Reno, and Kallgren 1990; Goldstein, Cialdini, and Griskevicius 2008; Mazar and Zhong 2010).”
The “organic” path to obesity? Organic claims influence calorie judgments and exercise recommendations (2010, background): “…calories might account for the effect of organic claim on consumption recommendations (e.g., the moral licensing effect of green consumption; Mazar & Zhong, 2010), we examined whether calorie judgments mediated this effect by testing the significance of pathway coefficients in our…”
Don't be satisfied, identify! Strengthening positive spillover by connecting pro-environmental behaviors to an “environmentalist” label (2016, background): “Pro-environmental behaviors may be viewed as part of a contribution ethic, and once people perform one environmental “good deed,” they feel justified slacking off on other environmental actions (Thøgersen & Crompton, 2009), or feel licensed to act immorally in the future (Mazar & Zhong, 2010).”
Green Consumerism: Moral Motivations to a Sustainable Future (2015, background): “Mazar N, Zhong C-B: Do green products make us better people?”
Does Green Consumerism Increase the Acceptance of Wind Power (2012, background): “There is even research suggesting that performing a ‘‘green’’ behaviour may sometimes function as a license to act in an unethical way later (Mazar and Zhong, 2010).”
Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices (2016, background): “In addition to a perceived “green” price premium (Chang 2011), prior research indicates that consumers who purchase green versus conventional goods are perceived as more cooperative, altruistic, and ethical (Mazar and Zhong 2010).”
For better or for worse? Empirical evidence of moral licensing in a behavioral energy conservation campaign (2013, background): “Mazar and Zhong (2010) demonstrated in a series of laboratory experiments that individuals who are given the opportunity to purchase green goods are more prone to negative behaviors in other domains (in their study, stealing and lying).”
Bringing ethics into focus: How regulatory focus and risk preferences influence (Un)ethical behavior (2011, positive): “These theories suggest that our moral behaviors result from an implicit calculation of self-perception, in which moral self-image is boosted by good behaviors and dampened by bad ones (Mazar & Zhong, 2010).”