Does sponsorship work in the same way in different sponsorship contexts
By Erik L. Olson. 2010
212 citations recorded by the source corpus.
Subfields: Gender Studies, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d0ba648e606e956aa51d456d4f768f93eb69f0c6
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Gender Studies
In Marketing
- A. Mägi
- Hanna Hjalmarson
- C. Johnson
- Carolin Plewa
- C. Breuer
- Verolien Cauberghe
- P. Quester
- L. Bergkvist
In Sociology and Political Science
- A. Mägi
- C. Johnson
- Hanna Hjalmarson
- Carolin Plewa
- An‐Sofie Claeys
- C. Breuer
- Verolien Cauberghe
- P. Quester
Citations in the corpus
- Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment (2017, unknown): “These results supported that, because of its greater parsimony, the hypothesized model represents the more appropriate solution than the alternative direct effects model (Olson, 2010).”
- The Viewer's Reception and Processing of Sponsorship Information in Sport Telecasts (2012, methodology): “To date, the measurement of sponsorships has been based on the simple assessment of sponsor signage exposure time within sport telecasts (Cornwell, 2008; Olson, 2010).”
- The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015, background): “Strong perceived fit has been shown to elicit more favorable responses (Deitz, Myers, and Stafford, 2012), such as attitude and perceived sincerity (Olson, 2010).”
- Implications of Stealing Thunder for the Impact of Expressing Emotions in Organizational Crisis Communication (2013, background): “Similarly, sponsorship is regarded more positively when it is considered to be sincere (Olson, 2010).”
- A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects (2016, background): “Results in related areas provide further support for the notion of a positive relationship between ACELEBRITY and ABRAND: Olson (2010) finds a positive relationship between attitude towards the sponsored object and ABRAND; Schemer et al. (2008) discover that attitude towards the artist in a music vi”